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Build-Destroy / Portfolio of Morten Elgaard Pedersen /Bagerens

Coop, a Danish supermarket chain, wanted a new look for their bakeries. The brief was to create a contemporary and modern look.

I developed a typographic identity that could be used across a variety of different formats. The diagonal lines that cut the typography is inspired from the natural forms found in bread such as baguettes.

Created at Advice A/S