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Build-Destroy / Portfolio of Morten Elgaard Pedersen /Faxe Kondi

Faxe Kondi is a danish soft drink with a special focus on sports, especially football. I was asked to come up with a campaign that could be used across a variety of medias and involve football enthusiasts as well as well as the more casual consumers.

The final campaign would unite their audience in accomplishing something seemingly impossible, to kick a football to the moon. Participating is a simple as kicking a football, but it might be your kick that sends the ball over the Great Pyramid of Giza, the Eiffel Tower, or possibly into space.

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