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Build-Destroy / Portfolio of Morten Elgaard Pedersen /Jolly Cola

Jolly Cola was once Denmark's most popular soft drink. To differentiate Jolly Cola from its competitors we decided to make it the most “Jolly" soft drink on the market. Quotes from music, history, politics and pop culture were fitted on the bottle, making the actual bottle personal and positive.

The logotype is based on an old Jolly Cola logo from the 80's when Jolly Cola was at the height of its popularity. The bottle was changed back to glass in order to complement the retro feel.

Concept proposed to the makers of Jolly Cola